About Doma REI
Built by an investor who got tired of duct-taping tools together.
Every feature in Doma came from a real problem we hit running our own deals.
Doma REI is deal pipeline software for fix-and-flip and BRRRR investors, with off-market lead sourcing, skip tracing, deal analysis, and pipeline tracking in one place.
How it started
We weren't building software. We were trying to close deals.
Three years ago, my business partner and I started buying properties in Shreveport/Bossier City, Louisiana. By the time we'd done 30+ deals, the deals themselves weren't the problem. We were drowning in tools.
A spreadsheet for leads. A separate skip tracing service. A deal analysis calculator. Something to track what stage each deal was in. None of it connected. Every deal meant stitching data together by hand, and we were burning time on admin work that should have gone toward finding the next deal.
As a software engineer I knew I could fix it. So I started building, not to make a product, but just to make our own process faster. Doma is what came out of that.
Each tool has a story
What's live today
Market Scan
We were manually scrolling Zillow hoping to catch something.
Lead sourcing was completely reactive. We'd spend an hour scanning listings and walk away with maybe two properties worth looking at. Market Scan was built to flip that. It surfaces opportunities in your target markets and drops them straight into your pipeline so you're not hunting for leads manually.
Unlisted
We didn't want to pay for another subscription just to find off-market leads.
BatchLeads and PropStream both wanted a monthly fee for something we suspected we could already do ourselves. Turned out one of the APIs we were already using returned off-market data too. So instead of bolting on a fifth tool, we built it directly into Doma.
Lead Table
Our lead handling ran on a Google Sheet held together with scripts.
It worked, barely. Manual reminders, manual notes, and a handful of custom scripts I wrote just to make it behave. Lead Table replaces that sheet entirely. It's a real mini-CRM, and it's where every lead lands before it's serious enough to graduate to the Deal Board.
Doma Trace
We were skip tracing hundreds of leads by hand.
Our first real bottleneck was just finding out who owned the properties on our list and how to reach them. We were running traces one at a time through a third-party tool and it was eating hours every week. Doma Trace came out of that frustration. Batch skip tracing, search history, and results that stay in the same place as your deals.
Deal Score
We kept spending an hour on deals that were dead in five minutes.
Doing full underwriting on a deal that was never going to work is a real time killer. We needed something faster: pull comps, get an ARV range, and know in under a minute whether the deal was worth more of our time. That's Deal Score. It's not a replacement for underwriting. It's the filter you run first so you're only underwriting deals that actually have a shot.
Deal Board
We ran deals on a Trello board for a long time.
Trello's fine, but it's general-purpose — a house under contract has nothing in common with a task card. Deal Board is the same idea with real estate context built in, and it became the central piece of the whole system: the place a lead goes once it's serious enough to stop being a lead.
What's coming
Buildout 2027
Saying yes to a deal is where the real work starts.
Deal Score filters and Buildout runs the actual project: contractors, receipts, transactions, the renovation itself, tracked in the same place as everything that got you to the deal.
The builder
Jonathan Martinez
Founder · Software Engineer · Active Investor
I'm a software engineer who started buying real estate three years ago with my business partner. We've done 30+ deals across two markets — mostly fix-and-flip and BRRRR — and built Doma out of the tools we wished we'd had from day one.
I've spent my career writing software. I've spent the last three years learning what it actually costs to make bad decisions fast in real estate. Doma is what happens when those two things collide.
Why it matters
Real estate investing is hard enough. Your tools shouldn't make it harder.
Doma is an opinionated workflow — we've made the decisions about how the process should flow so you don't have to.
Try the workflow yourself.
Free to start. No credit card. Six tools ready on day one.
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